If you're running a small business, you don't always have a huge budget for expensive advertising campaigns across the internet, newspapers, buses, radio or television. Printed marketing materials absolutely have not lost their relevance in this day and age. There's a lot of value in simple, printed marketing collateral, and we've put together a guide to the best options out there.
Simple, but effective. These little cards really do pack a punch when it comes to making an impression on potential new customers. Also, they're shareable! A customer could grab a few business cards to share with their friends, you can hand them out at exhibitions or even at social events! When you hand somebody a business card, you're creating a mental and a visual link with that person.
Top Tip: For a more impressive effect, go for a coated or glossy card so that yours stands out from the rest.
Even though these days nearly everything seems to be digital, you can convey real quality in a printed brochure. It's something people can physically hold and look through whenever they want, something they can leave laying around to be looked at again in the future. You can showcase your products or services in a really creative way.
Top Tip: Keep a PDF copy to email to people who absolutely must have a digital version of the brochure.
If you're looking to get some marketing materials created for your business, we specialise in designing logos, branding and creating quality marketing collateral that you can use every day.