We at Highstreet Media understand that you don’t always have the time or resources to market your company yourselves, that’s where we come in, with our skills and knowledge we take all the hassle out of promoting your business. We help SME’s drive their businesses forward, using traditional and digital marketing techniques. Your business is just as important to us as it is to you. We truly care about what you do and where you want to take your business, so take a look at how we can help.

Having an online presence is an absolute must for companies. In fact, depending on the industry, a company cannot even survive without a well-designed website. Every successful website demands visibility and that visibility comes through search engines namely Google, Yahoo! And Bing through a practice called SEO, a vital component of web design.

Now having said that, most companies tend to jump the gun with SEO, making unrealistic and sometimes unimaginable expectations only to end up disappointed and frustrated. We’d like to clarify some things in a simple and easy to understand manner. Let us shed some light on SEO without the technical jargon that is usually associated with it in order to help businesses and website owners understand what exactly SEO does for your website.

Pay-per-click (PPC) advertising is one of the most common forms of advertising on the internet and it is something which you are bound to have seen. Most commonly seen at the top of search engine results pages, companies using PPC advertising as part of their digital marketing strategy accrue advertising costs each time somebody clicks their ad. It is a powerful way to get yourself noticed and drive up traffic.

Every business utilises PPC advertising to meet different campaign goals. Generally speaking, however, PPC is used for increasing traffic and sales, generating leads and building general brand awareness.