In our last post we discussed the fact that we are growing our business, and wanted to share insights and advice with you guys on what has worked for us. We want you to be able to avoid the pitfalls and have as straight a line to success as possible. Don't get caught with your proverbial pants down, be prepared.
This means ensuring you're always presentable, approachable and have branded materials on hand. This is crucial as you are your brand, people will not differentiate you from your business, you will be indefinitely tied together in the eye of your consumer. The first impression a potential customer makes of you will undoubtedly impact whether or not they see you and your business as something they value, by being approachable and presentable you will portray that your business in goof hands. The people you meet will make a snap subconscious judgement of you, a presentable and approachable person portrays an organised, well-run and helpful organisations.
Next thing you need to be conscious of is your brand touchpoint.. A touchpoint is anything that represents your brand (including yourself) that a potential client comes into contact with. Research has shown that it usually takes 7-11 touchpoints for a potential customer to be comfortable enough with a brand to buy from it, assuming that all these touchpoints meet the clients expected standard of course. So the importance of having something to hand your potential clients is undeniable, for instance by meeting a client and giving them a brochure or business card with your website address or phone number could provide you with 3 touchpoints instantly.
So as you can see being caught without materials can potentially harm your sales potential, for one you will seem unprepared and secondly you will miss out on 3 touchpoints straight off the bat. It is however important that these touchpoints are memorable and well done, again image is important as potential customers will subconciously judge your materials as they will have judged you.
We are always keen to help businesses and discuss marketing further, our preferred method is over a coffee, but we are just as good over a phone, email or if need be carrier pigeon.
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