Launching a new business is exciting — but building a strong, memorable brand from the start is essential. At Highstreet Media, we work with startups and small businesses across England, Wales, and Scotland to build professional, cohesive branding kits that help you stand out from day one.
But what exactly should go into your new business branding kit?
Here’s a detailed breakdown of the must-have branding elements to help your business look polished, professional, and ready for success — both online and offline.
🎨 1. Your Logo (And Variations of It)
Your logo is the face of your brand. It should be:
Simple and scalable
Visually balanced
Relevant to your industry
Include in your kit:
Full-colour logo
Black & white version
Horizontal and stacked versions
Icon-only version (great for social media)
File formats: PNG, JPG, SVG, and PDF
✅ Pro Tip: At Highstreet Media, we provide all logo versions in both print and web-friendly formats, so you’re covered across all platforms.
🎨 2. Colour Palette
Your colour palette influences how people perceive your brand emotionally and visually. It creates consistency across your materials.
Include:
Primary and secondary brand colours
Hex, RGB, and CMYK codes for each colour
Usage guidelines (which colour to use and where)
🎯 Example: Soft blues for trust, bold reds for energy, earthy tones for authenticity — we help you choose the right palette for your audience.
Read our other blog article on the psychology of colour in logo design here
🔠 3. Brand Fonts & Typography
Typography is more powerful than most people think. It helps set the tone of your brand — professional, playful, modern, classic, or techy.
Include:
Primary and secondary fonts (for headlines & body text)
Web-safe alternatives
Font files (OTF or TTF)
Guidelines on sizing, spacing, and when to use each style
🧩 We’ll match your fonts to your industry and values, and ensure they’re readable across both web and print.
✍️ 4. Brand Voice & Messaging
Your visuals are only part of the story. Consistent messaging builds trust and makes you memorable.
Include:
Brand tagline or slogan
Elevator pitch (what you do in 1-2 sentences)
Tone of voice (friendly, professional, quirky, etc.)
Mission statement and values
💬 At Highstreet Media, we can help you refine your tone so it aligns with your ideal client – minus the marketing fluff.
📄 5. Business Cards & Stationery
Physical branding matters — especially if you’re networking, attending events, or posting letters.
Include:
Custom business card design (print-ready)
Letterhead templates (Word or PDF)
Email signature design
Branded envelope and compliment slip (optional)
🖨️ We don’t just design these — we also print them for you, so your materials arrive looking just as good as they do on screen.
🌐 6. Website Essentials
Your website is your digital storefront — and the first thing many people will see.
Include:
Responsive website design
Consistent brand styling (logo, colours, fonts)
Favicon (that little logo in the browser tab)
Social media links & icons in brand style
Matching landing pages and lead forms
💡 We build clean, easy-to-navigate websites that are optimised for mobile, SEO-ready, and built to convert.
📢 7. Social Media Branding
A professional social media presence increases trust and engagement.
Include:
Profile and cover images sized for each platform
Template designs for posts or stories (optional)
Post signature styles (with logo or watermark)
Consistent highlight icons (Instagram)
📱 We can even set up your social accounts and give you a starter content plan.
🎁 8. Bonus Brand Assets
Depending on your business, you may also want:
Flyers or leaflets
Roller banners or signage
Email newsletter template
Presentation/slide deck template
Product packaging or label designs
Vehicle branding (for trades or delivery services)
🛠️ From design to print, we can help you customise these assets and ensure everything stays on-brand.
🚀 Final Thoughts
Your branding kit is more than just a logo — it’s a toolkit that sets the tone for how your audience sees and remembers you. Whether you’re launching a new venture or refreshing your identity, investing in a complete, professionally designed branding kit is one of the smartest moves you can make.
At Highstreet Media, we take pride in making the process easy, friendly, and jargon-free. Our team of designers will guide you every step of the way — and deliver a brand identity you’ll be proud to show off.
✨ Ready to Build Your Brand?
Get in touch with Highstreet Media today for a free branding consultation — and let’s create something brilliant together.
