Comprehensive Design and Branding for SD Glazing
Introduction:
The glazing industry, while being deeply technical and functional, also operates in a space where aesthetic appeal is crucial. SD Glazing, a South Wales-based company, recognised the importance of an impressive digital presence combined with consistent branding offline. To achieve this, they entrusted Highstreet Media to elevate their brand through web design, logo creation, and various print materials.
Background:
SD Glazing has been a stalwart in the glazing business in South Wales, known for its quality work and reliable service. However, with the changing market dynamics and increased competition, they sought to reinvent their brand image while retaining the essence of their business legacy.
Project Scope:
- Web Design: Develop a modern, user-friendly website that showcases SD Glazing’s services, projects, and testimonials.
- Logo Design: Refresh the company’s logo to resonate with both the company’s history and its future trajectory.
- Branding: Establish a consistent visual identity across digital and print mediums.
- Business Cards and Flyers: Design cohesive print materials in line with the new brand identity.
Logo Design & Branding
The redesigned logo combined elements of glass and structure, representing the company’s core business. A modern font was chosen, reflecting the company’s commitment to innovation, while the colour scheme paid homage to its longstanding history in South Wales.
Business Cards
The business cards were designed with a minimalist aesthetic, focusing on the new logo and essential contact information.
Leaflets
Leaflets provided a brief overview of the company’s services, showcasing the new branding elements and driving potential clients to visit the new website for detailed information.
Web Design for SD Glazing
- Crafted a responsive website with a clean layout, making navigation seamless for users.
- Integrated high-quality images of SD Glazing’s projects, emphasizing their expertise and craftsmanship.
- Implemented a testimonial section, allowing potential customers to gain trust through the experiences of previous clients.
Challenges:
Balancing the company’s rich history with the need for a fresh, modern image presented a challenge. It was essential not to alienate SD Glazing’s longstanding clientele while appealing to a new generation of customers.
Client Feedback:
SD Glazing expressed their satisfaction with the holistic approach Highstreet Media took in understanding their business and translating it into a compelling brand narrative. The seamless integration of the new branding across all platforms demonstrated the expertise and dedication of the team.
Conclusion:
Through strategic design and a comprehensive branding approach, Highstreet Media successfully reinvented SD Glazing’s brand image, making it resonate with a wider audience without losing its foundational values. The project underscores the importance of aligning branding with business ethos and the transformative power of cohesive design.
