Here at Highstreet Media Marketing we follow some basic principles by which we run the majority of our paid ad campaigns. These PPC Management principles are designed to make the most of your marketing budget and bring you optimal ROAS.
Increased Click‐Through Rates. This can be achieved through creating appealing ad copy and relevant keywords.
Increased Conversion Rates. This can be achieved through targeted keywords and targeted landing pages.
Lowered Cost‐per‐Click. This can be achieved by obtaining the highest quality scores and structured campaigns.
Increased Exposure. This can be achieved using a wide variety of targeted keywords.
Increased Accuracy. This can be achieved by targeting the most appropriate traffic for your pages.
Improved Keyword Quality Score. This enables cost-per-click to be reduced and to achieve a higher average position.
Before we even start work on any advertising campaigns, we will work through your expectations, establish your budget and any preferences you may have with advertising. As we know you are the experts in your field and you know your audience and customers far better than we ever could, we work with your knowledge. We will consult you on whether you have specific copy or wording that you would like us to include within your campaigns. We do not just rely on your knowledge alone, we supplement your knowledge with our own research and analysis to allow us to help transform your knowledge into a successful paid digital marketing strategy. We work carefully with you to establish budgets, bidding for day-of-week, hour-of-day, devices and demographics. Creating a successful paid marketing strategy requires time to understand your business and what you offer. By doing so, only then can we create a list of viable search terms and create targeted Ads. Through careful research and application of specifically targeted campaigns, we will make your website a valuable sales tool.
Already Have A PPC Campaign?
If you have a PPC campaign and you feel it could be improved or just want to make sure it’s as optimal as it can be, we can help. We can provide you with a health check on your campaigns where we will give you an overview of the health of your campaigns. This PPC Audit will also contain actionable insights for you to implement and further the capability of your campaigns. Get in touch to know more information.
What campaigns do we cover?
We cover a wide variety of campaigns such Search, Display, Mobile, YouTube and Gmail advertising. This allows you to appropriately target customers throughout the web.
