Branding & Design Project for Lili Wen Florists
Highstreet Media, a renowned design and marketing agency, took on a comprehensive project to revamp the entire brand identity of Lili Wen, a prominent local florist. The goal was not only to modernise Lili Wen’s look but to solidify its position in the local market as a go-to destination for floral enthusiasts.
Client Background
Lili Wen, meaning ‘White Lily’ in Welsh, has been serving its community with bespoke floral arrangements and personalized service for over 20 years. While they had a significant local clientele, their digital presence was minimal, and their branding materials had become outdated.
Project Scope
- Web Design: Creation of a responsive, user-friendly website.
- Logo and Branding: A fresh look reflecting Lili Wen’s values and aesthetics.
- Signage Design: For both exterior and interior use, enhancing the brick-and-mortar shopping experience.
- Letterheads: Professional stationery for correspondence.
- Loyalty Cards: Encouraging repeat business.
- Stickers: For branding on packaging and gifts.
- Brochures: Detailing services, offerings, and a bit of the Lili Wen story.
Stickers
Oval stickers with the white lily logo were designed. These were used for sealing packaging and as an emblem on gifts and flowers.
Logo and Branding
The logo was a stylised white lily, with delicate line art. The font was modern yet soft, resonating with both the traditional and new-age clientele. This logo became the centerpiece for all other branding materials.
Business cards
A loyalty system was implemented. Each purchase earned customers a stamp, once they collected a certain amount of stamps they could claim a free gift.
Letterheads
Maintained a minimalist design. The top right corner showcased the Lili Wen logo, and had the store’s contact details.
Brochures
A Brochure was designed and printed, detailing Lili Wen’s services, and showcasing their floral tributes.
Shop Signage
A clear and elegant sign was developed for the storefront, ensuring visibility from a distance.
Web Design Solution for Blodau Lili Wen
Responsive Design: The revamped website was made fully responsive, ensuring smooth navigation on all devices, from desktops to smartphones.
Visual Showcase: An interactive gallery was integrated, allowing Lili Wen to display their most recent floral designs. Each image was accompanied by a short description and the inspiration behind it.
Engagement Features: An intuitive contact form, embedded maps, and clickable phone numbers made it easier for customers to place inquiries or visit the shop.
Storytelling & Branding: The “About Us” section narrated the story of Lili Wen, integrating testimonials and emphasising the florist’s deep roots in the community.
Search Engine Optimisation (SEO): To boost organic reach, the website was optimised for search engines, targeting keywords related to floristry and local searches.
Client Feedback
The team at Lili Wen was elated with the website’s transformation. They felt it authentically represented their brand, and the increased digital engagement paralleled their physical store’s reputation. The florist’s owner specifically appreciated the gallery feature, allowing them to effortlessly update their portfolio and engage with their audience.
Conclusion
The web redesign for Lili Wen Florist epitomises the power of a digital makeover. Without delving into e-commerce, the website still managed to play a pivotal role in amplifying the brand’s outreach, cementing its reputation, and boosting customer engagement. This project serves as a testament to the fact that even in the absence of online sales, a well-designed website can significantly elevate a business’s digital standing.
