Lexion Financial Solutions Branding & Web Development by Highstreet Media
In an era where digital identity is paramount, Lexion Financial Solutions sought to redefine their brand and online presence. Highstreet Media was chosen for this transformative journey, tasked with harmonising Lexion’s legacy with modern design principles.
Client Background
Lexion Financial Solutions, with a rich history of over 15 years, has been a reliable entity in providing comprehensive financial advice and solutions to individuals and businesses. Despite their long-standing reputation, Lexion’s branding felt outdated and lacked the cohesive identity needed in today’s digital-first age.
Project Scope
- Web Design: Develop an interactive, informative, and user-friendly website.
- Logo and Branding: Craft a modern identity reflective of Lexion’s values.
- Stationery: Uniform themed stationery for business operations.
- Business Cards: Professional and sleek design for networking.
- Flyers & Posters: Marketing materials for promotional activities and events.
Logo
A modern, minimalist logo was created: a friendly and engaging icon, signifying Lexion’s comprehensive financial solutions.
Branding
The branding colours selected were a mix of blues, representing trust and dependability, embodying financial prosperity.
Posters
These poster designs were versatile enough for both digital campaigns and physical distribution.
Flyers
These marketing materials were not just visually appealing but also informative. They highlighted Lexion’s services, client testimonials, and calls to action.
Stationery
Stationery items, including letterheads and envelopes, bore the logo prominently and used the branding colour scheme, ensuring uniformity and brand recall.
Business Cards
The business cards were designed with a matte finish, containing essential contact details. First impressions count.
Web Design Solution for Lexion Financial Services
Modern Layout and Responsive Design:
- Highstreet Media employed a clean and modern design ethos. Large banners, impactful visuals, and concise text were used to convey information effectively.
- The website was optimised for all devices ensuring a seamless experience whether viewed on a desktop, tablet, or mobile.
Intuitive Navigation:
- A sticky header with clear menu items was implemented, allowing users to effortlessly browse through services, testimonials, blogs, and contact information.
Engaging Content:
- To establish Lexion as an industry thought leader, a blog section was introduced featuring articles on financial trends, advice, and insights.
Client Testimonials & Case Studies:
- Real-world success stories were showcased to build trust and credibility. Client testimonials, along with detailed case studies, demonstrated Lexion’s expertise and commitment to client success.
Lead Generation Tools:
- Strategically placed CTAs encouraged users to get in touch with Lexion’s experts. A live chat feature was integrated, offering instant assistance.
Conclusion
Highstreet Media’s endeavor with Lexion Financial Solutions showcases the transformative power of integrated branding. From the digital space to tangible marketing materials, cohesive branding amplifies a business’s narrative, drawing in both new prospects and reaffirming trust among existing clients. The revamped identity of Lexion stands as a testament to this belief.
