Highstreet Media’s Comprehensive Design and Marketing Solutions for Leka Systems and Their Clients
Introduction
In the competitive business landscape, a holistic approach to branding and marketing becomes essential. Leka Systems, recognising this need for unified communications, partnered with Highstreet Media, a move that promised to redefine not just their branding but extend support to their vast clientele as well.
Client Background
Leka Systems is a renowned player in the systems industry, offering bespoke solutions to a diverse clientele. While their solutions are state-of-the-art, their branding and marketing strategies needed rejuvenation and a more integrated approach.
Logo & Branding
Highstreet Media took a minimalist yet impactful approach. The logo captured Leka Systems’ innovation and trustworthiness. The branding colours and typography were chosen to reflect modernity and reliability.
Posters
A uniform design language was employed across all these materials, ensuring brand consistency and recall.
Exhibition Stand
A loyalty system was implemented. Each purchase earned customers a stamp, once they collected a certain amount of stamps they could claim a free gift.
Certificates
These essential touchpoints were redesigned with a clear structure, harmonious visuals, and concise copy, ensuring they were both informative and engaging.
Trade Brochures
A Trade Brochure was designed and printed, detailing technical specification and installation techniques of their systems.
Retail Brochures
A clear and elegant retail brochure was designed especially for promoting Lekas products to the greneral public.
Working With LEKA Clients
Highstreet Media’s collaboration with Leka Systems stands as a benchmark in holistic branding and marketing solutions. By focusing on cohesive branding for Leka while also ensuring each of their clients felt uniquely supported, Highstreet Media underscored the importance of integrated communication in today’s business milieu.
Balancing the branding needs of Leka Systems while also catering to the diverse requirements of their clientele was a tightrope act. Each client had distinct branding and marketing objectives, necessitating a flexible yet consistent approach.
