Digital and Print Transformation for JT Windows
Introduction:
In the fenestration industry, the first impression often sets the tone for potential projects. JT Windows, known for its impeccable craftsmanship and quality windows, sought to match its offline reputation with an impressive online presence and coherent print materials. To make this vision a reality, they partnered with Highstreet Media for web design and flyer design services.
Background:
JT Windows, a leader in the window manufacturing and installation sector, realised that while their products spoke volumes about quality, their online and print mediums needed revamping to convey their excellence adequately.
Project Scope:
- Web Design: Craft a user-friendly, visually appealing, and informative website detailing JT Windows’ offerings.
- Flyer Design: Create engaging flyers that capture the essence of the brand and its services.
Business Cards
The business cards were designed with a minimalist aesthetic, focusing on the new logo and essential contact information.
Leaflets
Leaflets provided a brief overview of the company’s services, showcasing the new branding elements and driving potential clients to visit the new website for detailed information.
Flyers
The flyers were designed to be concise yet comprehensive, highlighting key services and USPs of JT Windows.
Web Design for JT Windows
- A clean, responsive website was designed, ensuring effortless navigation for both mobile and desktop users.
- High-resolution images of JT Windows’ projects were incorporated, providing visual testimonials of their expertise.
- A dedicated FAQ section was added to address common customer queries, enhancing user experience.
- Integrated customer testimonials, further solidifying trust for potential clients.
Challenges:
Conveying the intricate details and quality of JT Windows’ offerings in a digital format was challenging. The essence of their craftsmanship had to be translated effectively into the digital realm and in print, ensuring the brand’s essence remained undiluted.
Outcome:
- Post-launch, the website witnessed an uptick in user engagement metrics, with reduced bounce rates and increased session durations.
- The flyers became an effective offline marketing tool, resulting in increased inquiries and workshop visits.
- Collectively, the digital and print revamp resulted in heightened brand awareness and an enlarged customer base.
Client Feedback:
JT Windows commended Highstreet Media’s approach to understanding their business nuances and effectively translating them into the designs. The seamless integration of brand elements across the website and flyers, they believed, played a pivotal role in capturing the attention of their target audience.
Conclusion:
Highstreet Media’s expertise in aligning digital and print designs with JT Windows’ brand ethos showcased the transformative power of effective design. The enhanced digital presence and impactful flyers not only elevated the brand’s image but also significantly impacted its market outreach.
