Integrated Branding and Digital Marketing for EBM Wales by Highstreet Media
Case Study: Integrated Branding and Digital Marketing for EBM Wales by Highstreet Media
Introduction:
In the niche of cavity wall tie and structural damp solutions, a business’s credibility is of paramount importance. EBM Wales, a specialist in the sector, partnered with Highstreet Media for an extensive project that spanned from branding to advanced digital marketing, aiming to fortify their position in the market and expand their outreach.
Background:
EBM Wales has always been known for its expertise in cavity wall tie and damp solutions. Yet, in a rapidly digitalising world, they understood the significance of having a commanding online and offline presence. Their partnership with Highstreet Media began years ago and has since evolved, reflecting the changing dynamics of the industry.
Project Scope:
- Branding
- Printed Materials: Business cards, folders, letterheads, comp slips, flyers, leaflets.
- Signage Design
- Web Design
- Ongoing Digital Marketing: SEO, Google Ads, and Social Media Marketing.
Social Media Marketing
Regular content, engagement strategies, and paid campaigns were developed to build a robust social media presence.
Leaflets
Flyers and leaflets were developed, keeping in mind the target audience, to effectively communicate their expertise and services.
Stationery
Business cards, folders, and other materials were designed to reflect the new brand image, ensuring uniformity and professionalism.
Vehicle Graphics Design
Custom van designs helped in making their fleet not just functional, but also a moving advertisement, boosting local brand recognition.
Signage
Signage solutions were created, keeping brand consistency in mind, ensuring EBM Wales’ physical locations echoed their brand identity.
Digital Marketing
We carry out digital marketing in the form of SEO and PPC (Google Ads) for EBM Wales – and as a result their business is booming, with calls and contact forms from new clients.
Web Design & Digital for EBM Wales
- A user-centric website was launched, emphasising EBM Wales’ services, case studies, and client testimonials.
- The website was optimised for mobile devices to cater to the growing mobile user base.
5. Ongoing Digital Marketing:
- SEO: Continuous on-page and off-page strategies were deployed to improve EBM Wales’ search engine rankings.
- Google Ads: Custom campaigns targeting relevant keywords ensured that EBM Wales appeared at the forefront for potential customers.
- Social Media Marketing: Regular content, engagement strategies, and paid campaigns were developed to build a robust social media presence.
Challenges:
Marrying the technicalities of the cavity wall tie and structural damp industry with intuitive design and marketing was a challenge. The solutions needed to be comprehensible to a layperson while retaining technical authenticity.
Current Status and Outcomes:
- While the digital marketing efforts are ongoing, early indications show an uptick in website traffic, lead generation, and online engagement.
- The branding and print materials have solidified EBM Wales’ professional image, enhancing client trust and brand recall.
- Continuous monitoring and optimisation of Google Ads have ensured a favorable ROI
Client Feedback:
EBM Wales expressed deep satisfaction with the holistic approach Highstreet Media adopted. From understanding the nuances of their industry to effectively executing marketing campaigns, the partnership has been instrumental in elevating EBM Wales’ market position.
Conclusion:
Highstreet Media’s comprehensive strategy for EBM Wales, from branding to ongoing digital marketing, exemplifies the power of integrated solutions. The ongoing partnership has not only bolstered EBM Wales’ brand image but continues to drive measurable results in an ever-evolving digital landscape.
