As some of you may already know, in the latest chapter of our business we've recently opened a new branch in Corby, Northamptonshire. To celebrate our new studio we will be bringing you some new and exciting things over the next 12 months. We'll start slow by offering some insights and advice that have lead us to be able to grow our business and presence in the UK relatively quickly.
To grow your business in today's crowded market it's crucial you're online, I don't care if you're a baker, hairdresser or a carpenter. If you don't have an online presence, you're already behind. In the words of Bill Gates "by the end of 2002, there will only be two kinds of business, those with an internet presence, and those with no business at all." claims Karen E. Spaeder. To me this means a quality website. Sure people get by with Facebook pages, but people always google you and look for a true online presence, without it your business can seem very low end and unprepared. After all the whole purpose of social media platforms for business is to engage with potential customers and direct them to your website, which is essentially your shop window, the home of your brand.
I know what you're thinking, shock horror the web design company is pushing the importance of a website right? But I can promise you that regardless of what industry I was in, I would give you the same advice. The first thing anyone does when they hear about a new business or product is get out their phones and search for them, if you're not on that first or second page of a search engine, chances are they'll get board or more likely be distracted by your competition who have a good web presence.
Do a little test for yourself search for a key product/service you offer and your target location. If you have a web presence already, give it a try and see what you find. If you're not finding yourself on the first two pages at least, then you're unequivocally missing out on business opportunities and revenue. A strong website with well managed and maintained SEO is a must, I kid you not. In fact even if you don't have a website perform the same search, and check out your competition.
We will put out more useful and in-depth information over the coming weeks, make sure you sign up to our newsletter and not miss out on these business gems.