Are you on page 1 of google for your keywords? Many people think that it’s super important to be on page 1 for google (and it is) but not if your keywords are not profitable. Keywords are a crucial part of any business’ online presence, as they drive web traffic to your site for free, that’s £0. If you do it right, using the correct keywords then you can FastTrack your business sales and be ultra-successful online.
Now, some of you at this stage may even be thinking, “what’s a keyword?”
Well keywords are not only individual words, but phrases that search engines use to identify what people are looking for. For instance, if you typed in Graphic Design Corby, on that list you would find Highstreet Media along with other graphic designers. In this instance, google has identified what you’re searching for an provided a list of results it thinks best matches your need.
Now there are some keywords that get thousands and thousands of searches per day, while others get a couple of hundred… or less. A great deal of these high traffic keywords are competitive because many businesses are trying to get traffic and referrals through search engines for those keywords.
When you’re chosing keywords for your business, it is very important to put some time and effort into research, and not just guessing what you think will work There are some good free tools that you can use online, like Wordtracker or Google Keyword Research which can help you find the right ones for you and your business. By using these you can get useful insights about how many users are searching for keywords, and how much competition there is around them. This method will give you a good sense of what keywords you should be using on our website, and most importantly how effective they will be in marketing your site.
Researching your keywords can be time consuming of course and should you not want to invest the time in doing so, we can do it on your behalf, or even run a fully bespoke SEO package for you. However, you get them, once you have your keywords you’ll need to develop a plan for implementing them on your site. After all, knowing the keywords and using them once isn’t going to cut the mustard. For example, if you’re a plumber with a website covering your broad services, who during your research came up with these keywords to target:
Then it would make sense to have pages on your website (live or hidden) that target those keywords by providing enough content and information for the search engines relating to these keywords. We have a vast knowledge of SEO as we’ve been doing it with great effect for the past 5 years. If you need to develop content which is targeted at specific keywords to optimise your site, then we can help. For more information on SEO checkout our blog posts: How long does SEO take to work? And Want to get found on google?.
Businesses even go as far as choosing a domain name that has relevant keywords in it, which is a good strategy if it doesn’t negatively affect your brand. An example of this is excessively using hyphens in your title, I know we have one of course, but any more than one really makes your site appear… dodgy shall we say. I personally would avoid a site that was called www.get-eco-boiler-installed-now.com but www.eco-boilerinstallations.com doesn’t seem so bad does it? If you don’t have a domain name or website yet, then don’t worry we can help you with that too.
Spend some time and put thought into keywords for your website, or pay someone to do it for you (us wink, wink). Either way, whether it’s time or money you spend on keyword research, it is well worth the investment. There are free tools and resources you can use as I highlighted earlier, so you can get thinking about ways to use profitable keywords to get leads and sales from your website.
For more information get in touch with us and one of our friendly team will be happy to help you