In life, but especially in business, time is a precious commodity, and marketing your brand can take up vast amounts of your time. You may be reading this article, because you have thought about outsourcing some of your marketing tasks already. When you decide to outsource your marketing to an agency, you’ll gain a range of benefits. Here are 10 advantages of outsourcing your digital marketing efforts we found on Entrepreneur Magazine:
1. Your marketing won’t suffer as a result of staff problems or annual leave - One of the keys to successful marketing is consistency. The problem, of course, is that marketers aren’t machines, they’re people and people need to take breaks. When staff are sick or on leave, or when a massive, all-hands-on-deck internal event throws everything else off track, marketing suffers. A great example of this is content production. You can’t suddenly stop blogging for a few weeks over the festive season. If you do, Google will notice and your organic rankings will take a hit as a result. Opting to use an agency means that you never have to worry about staff leave or gaps in delivery. To put it bluntly, that’s their problem.
2. You get the services of a team of experts - Your employees have salaries, so instead of coming up with a payroll for one person, you will be paying a team of experts in marketing who will research, create and implement marketing strategies that work. Essentially, you are paying for results and way more affordable than an employee.
3. You get outside insight on your business - Working on your company day in, day out gives you the chance to understand your business more, but there is always something that is lagging. For instance, figuring out what brings your site visitors, and knowing what to optimise for your business to grow might be blurry to see. Hiring an outsourced marketing expert can give you a new perspective of how to approach your marketing today.
4. You are assured of a return on investment - When you hire a marketing expert, you are sure your funds will be invested properly. Since the marketing specialist’s focus will be on leads, they will certainly spend time making sure you get the results you paid for, plus more. This helps you save time and money, while growing your business with experts.
5. You are attuned to the latest industry updates - Since marketing experts spend most of their time learning new skills and improving on existing techniques and strategies, it's fair to say they keep up with the ever changing and growing digital marketing arena. With industry connections like these, it's easy to get help when a big and important change is about to take place in the industry at large.
6. You get to focus on the core of your business - The outsourcing of marketing is mostly considered by companies who wish to keep the process independent from the core of the company. This helps them throw ideas around and develop better strategies that are not clouded by the company itself. With the right information and access, your marketing agency can plan, develop and execute on strategies that yield results. The key here is to trust the company you hire and making sure you receive reports and live status updates on projects.
7. You can count on ongoing optimisation - This is true, because, well, your marketing agency needs to constantly prove ROI by delivering on proposed end goals– or you might cancel your retainer! They’re genuinely interested in, and committed to, continually optimising your strategy for best results. Outsourcing your marketing means there’s less risk of stagnation or neglect.
8. You get to do more with less - Handling your marketing in-house might make it tough to use all the channels available to grow your business. You might need help with campaigns, email lists, social media campaigns, but with one in-house employee- it's practically impossible to create all this content. Outsourcing can let you use multiple marketing channels with ease. You can hire a graphic designer to update your website, a copywriter to handle your blog or email newsletter, and a social media expert to automate your platforms. With a variety of outsourcing services available, you can turn over single campaigns, specialised services, or even entire marketing functions to a capable third party.
9. You’re working with people who’ve been there, done that - Marketers have experience and are experts in their field. Most agencies specialise in marketing for certain industries, types of clients, or specific locations, and have a resource section full of case studies to prove their expertise. What’s better than working with people who already know the best way to achieve results for your business?
10. You get access to the latest technology - Marketing departments are often technology-deprived, or they have a mixed assortment of incompatible marketing technologies. While companies have access to over 4,000 marketing technologies available to them, how do they know which ones to pick? And it’s often the case that marketing organisations are at the bottom of the IT department’s priority list, so there might be a lack of support and guidance. A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.
105 MILE SOUTH WALES RUN COMPLETED!!!
WELL DONE LEIGH!!
Leigh Searle, from Treorchy represented Highstreet Media last weekend competing in the 'Run Walk Crawl' event throughout South Wales. He completed the endurance task in a phenomenal 37 hours, raising money for the 'Lucie's Dream' charity.
ABOUT THE SOUTH WALES 100
The SW100 is a 105mile ultra-trail footrace starting and finishing in Cardiff, crossing the South Wales Valleys and the Brecon Beacons! It is a demanding test of endurance over varied and challenging terrain and is only suitable for experienced and competent ultra-trail runners. The route has approximately 6400 meters of ascent and is over 90% on trails. This is a tough course, with only 25% of participants completing the course in 2016! It is a UTMB qualifying race eligible for 6 UTMB pionts.There is also the SW50 which is the second half of the SW100 route.
The SW100 course started at 1900 on Friday 23rd June 2017. The SW50 started at 1030 on Saturday 24th June 2017.
New for 2017 we have a SW100 Walkers/non-competitive start time which starts at 1500 on Friday with an overall cut off time of 44 hours.
"that race is simply "insane" and must be one of the hardest 100 milers in Europe if not further afield".
for more detail visit
“If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.”
Martin Luther King Jr.
Most people think that branding is simply a logo or a slogan. And while these two elements do form a part of your brand, branding itself goes far beyond these two elements. When we talk about branding we are talking about every aspect of customer experience, across multiple touch-points. Whether it's your logo, website, social media, staff uniforms, advertising or even the way in which you interact with your customers.
Branding is how you are perceived by your customers. It's what they think when they hear your company name, service or product. They'll consider the factual information but also the feel of your company, emotive things, like if they consider you a luxury brand or a low end copycat.
So why is branding so important to businesses? And how can you build a strong brand to withstand the test of time?
Today branding is more important than ever. But good brands don't emerge overnight - they are a result of sustained planning, development and growth, which involves numerous steps and a desire to push the brand forwards. Many small businesses completely neglect the idea of branding without realising the power it can have. Good branding does more than increase the value of the company, it motivates employees, guides the employees and aids in acquiring new customers.
Today's blog takes on a slightly different approach. today we're going to talk about investing and my recent foray into stocks, shares and investment funds. This may appeal to many business owners who want to find the best ways to look after their profit and maximise their earning potential. So this week after much research into investing I have decided to take the plunge, the only way to truly learn is to immerse yourself in the subject.
So with no experience and little guidance I jumped right in spreading my money evenly over 4 separate investments. One cautious, one positive and one adventurous fund with the rest being invested in shares of a well known UK company. Now as we have all seen on TV the excitement of the stock exchange and films like the wolf of wall street etc, I'm sure you are all expecting some exciting ups and downs and buy/sell actions on a regular basis. This couldn't be further from the truth unfortunately.
In real world investing, when you are only leveraging modest amounts of money, it is more of a buy and forget policy. To get any realistic return on investment, the funds will have to mature for 5 years or more and the shares? Well they won't provide me with any tangible profit for at least 18-36 months, so not the excitement the TV promised. Another thing to be clear about is the "profit" claim, this is of course only if things go well, there is a very real risk that I could lose all of my investment, such is the nature of the game. However, what little knowledge I do have through the research I conducted, guided me to diversify my portfolio and encouraged me to spread my risk in four areas of differing risk levels.
It is of course early days and this investment strategy will take time to prove itself. If there are many major updates in this area I will gladly share my insights, or if you have experience with investment and would like to share your insights, then I would love to hear from you.
Highstreet Media Corby (HSM) announced today that it will be attempting to drive reform among business in the East Midlands. Company officials are expected to meet with Maplefields Circle of Friends officials later this month to discuss providing free support to the charity and help raise their profile.
HSM officials expect this to improve the charities support in the local area and raise money for the great work that they do. In addition to free marketing, HSM are offering free graphic design services to the charity which will hopefully generate a solid brand around which they can secure a stable future.
The purpose of this is twofold, first and foremost it is the ethos and beliefs of the HSM brand that simply being successful in business is not enough, everyone has a responsibility to look after each other in the community. Many businesses find themselves in a good position financially, however do little to display social conscience. HSM hope by doing work for such good causes, they can spearhead change in local business, encouraging them to give back to the community and thus improve the lives of everyone within it.
More information is expected to be released following a meeting later this month (June 2017).
About Maplefields Circle of Friends
Maplefields Circle of Friends is an award winning nonprofit organisation. Their aim is to enhance the lives of those living with additional physical and mental health needs and their families. Specialising in complex social, emotional, behavioural needs but inclusive to all.
For more information, please visit http://www.maplefieldscircleoffriends.co.uk
About Highstreet Media
Highstreet Media is a graphic design and marketing company. It specialises in web, print, design and marketing services for business’. We are committed to integrating ourselves in the communities where we are based, by helping grow the communities for the good of all within them. We currently have 2 branches in the UK, both in hard working areas that have been hit by the fall of industry (Steel and Coal). For more information, please visit http://www.highstreet-media.co.uk
REJECTION, we have all experienced it right? It is a painful experience for some, acceptance or affirmation that what they do is never good enough. For others, rejection can be seen differently, a mechanism to learn and move forward positively and realise the previous efforts did not work. It can evoke huge emotions and affect confidence.
To reject, we consciously dismiss another person’s thoughts, ideas or experience. Within life we experience rejection all the time, no more than when applying for jobs. How then do we best deal with rejection and overcome that fear of failure? Before I answer this, I provide a little personal story.
I remember applying for the RAF back in 2003 and being rejected via a letter for having a welsh accent and nasal inflection that reduced my ability to communicate effectively (would not happen today). This was a huge blow to me as I had a dream of becoming a pilot in the RAF since I was 13. Initially I was distraught and could not accept that the RAF did not want me. I was in denial of course, frustrated I questioned my whole being and in retrospect I was realised I was highly sensitive to rejection.
There are people who actively avoid any type of rejection and will only do jobs or activities that sustain their comfort as to avoid the thought or potential realisation of rejection, as it is just too much. There are also individuals I will call ‘strivers’ who continually strive for excellence and become so obsessed to avoid making even the simplest of mistakes to avoid any critique and fear failure. These people ‘strive’ past their successes and never actual acknowledge their success and ability for fear of complacency and ultimate rejection!
I was once a ‘striver’ and the stress and fatigue I experienced in attaining standards that I could not sustain in the long term led to a bout of depression. I now realise that in life we must enjoy the journey or path that lead us to success. Failure is part of that journey, to learn and adjust and become more competent in our abilities. The reward of success should not just be a 30 second adrenalin rush or brief pat on the back that usually results in an anti climax, but the journey to that success should be have fulfilment and joy, bringing others with you, making success even richer when it comes.
Once you recognise that you fear either rejection or failure then you can overcome it, avoiding it will stop you achieving your goals and ambitions. Here are 5 steps to think about which may help:
We must remember rejection and failure are normal, we must experience it to move forward, however do we choose to look at it negatively and avoid moving forward or embrace it and build a stronger and more confident me! I am now in the RAF and used my rejection to focus on strengthen my weaknesses but importantly now enjoy the journey!
Nick Carter MA LL.B MCIPD
HR Consultant & Leadership Specialist
When we get into the office in a morning many of us have the same old routine, get our lunch in the fridge and grab a brew before logging on and checking our emails. So rather than getting into the office and hitting the ground running, we are all checking our emails, waiting to be dictated to by the requests that have manifested in the form of little electronic time thieves.
I invite you to challenge the norm, and fight this heavily ingrained routine. The problem with opening your emails first is that you're allowing others to set your agenda, establish your priorities and determine what you spend your energy on first thing in the morning. By being drawn into this way of operating you may be really busy all day, and even please some customers with your service and productivity. The problem is, you haven't prioritised your business and worse still, you've done nothing to actually drive it forward.
I challenge you to live by a different law, come in and don't check your email for the first hour of the day. Instead use this time to tackle the things that are your real priorities and to drive your business forwards. Trust me, anything that comes into your inbox can wait an hour. Live your work life by the following motto 'today isn't over, until tomorrow is planned' and you won't go far wrong.
What on earth does that mean I hear you asking. Well, I'm saying for you to set your priorities for the next morning before you leave work, while it's fresh in your memory and you can be objective about the importance of your tasks. By doing this you save time in the morning, rather than trying to reacquaint yourself with the tasks you have outstanding, enable yourself to hit the ground running by preparing adequately. You'll avoid having your priorities dictated to you, meaning you can focus on what really matters, and drive your business to the next level.
There is nothing more precious to a business owner than time. You can earn more money, you can't earn more time. many people say that if they had more time they could build their business into an empire, or how they could do this and that. Well the time to stop dreaming and start achieving is now. You can have a brilliant business in just 60 minutes per day. How? let me tell you.
First you need to highlight the single most important aspect of your business. If you think it's attracting and keeping customers, then you're bang on the money. The most important part of any business is selling the products/services to the clients and building a relationship with them. This doesn't mean take their money and run, invest time in your customers, have meaningful relationships where you meet their needs and in return earn the profit you yearn.
Now you know the single most important aspect of your business, all you have to do is set aside 1 hour per day where you devote all your attention to that goal. Don't get caught up in the humdrum busyness of your day to day business, dedicate yourself to the primary goal. Sure the other work needs doing to, but for one hour a day give your 100% undivided attention to finding new clients and improving relationships with existing clients. This will boost your business and keep driving it in the right direction, learn to delegate and prioritise your workload in such a way that you spend more time ON your business and less time IN your business.
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Often people make business far harder than it needs to be. By over-thinking our strategy, complicating our product line and worrying too much about our staff.
All of these are important issues, but they pale into insignificance compared to the one area of business that contributes most to success.
That area? Time spent daily on Sales.
I have mentored literally thousands of business owners and almost every time I see a business not performing it is primarily because they are not spending enough hours in the day on the sales process. Either refining how they sell or getting out there and getting face to face with potential customers.
How much time should you spend on sales? Well if you're running a new business you should devote at least 80% of your day to it.
If you're an established business you should spend at least 30% of your day on the sales process or connecting with customers.
Does that sound too extreme? It shouldn't. What else could you be doing that is more important?
When you spend most of your time selling opportunities quickly arise. Doors open. Checks get written. Good things happen. When you stay in your office talking to your staff, pontificating over product details, admin and minutiae you may progress your business, but you won't greatly increase your revenue.
Only going out there and asking more people to buy your stuff will make a real difference in the long run. All else is tinkering at the peripheries of success.
All great companies are great at sales. They grow huge not just because of the quality product line (the world is filled with companies with great products that are struggling to survive) but their utter commitment to selling it better than their competitors. And getting out there and asking people for their business.
Here's an exercise well worth trying: Sit down and work out what the average amount of time is your people are spending each week either directly selling or on improving the sales process. Then set a goal to triple it, starting next week.
Sales should be the absolute centre of what your company does, every single day. Ignore it at your peril. As the founder of IBM, Thomas Watson once remarked, "Nothing happens until somebody sells something."
If you're not happy with how fast your business is growing, this is the area you should focus on, first, second and third. Get out there and ask more people for money. It may sound crude, but ultimately an obsession with sales is at the heart of all sustained business growth.
This article is an edited version of Siimon Reynolds' piece for Forbes Magazine.
In our last post we discussed the fact that we are growing our business, and wanted to share insights and advice with you guys on what has worked for us. We want you to be able to avoid the pitfalls and have as straight a line to success as possible. Don't get caught with your proverbial pants down, be prepared.
This means ensuring you're always presentable, approachable and have branded materials on hand. This is crucial as you are your brand, people will not differentiate you from your business, you will be indefinitely tied together in the eye of your consumer. The first impression a potential customer makes of you will undoubtedly impact whether or not they see you and your business as something they value, by being approachable and presentable you will portray that your business in goof hands. The people you meet will make a snap subconscious judgement of you, a presentable and approachable person portrays an organised, well-run and helpful organisations.
Next thing you need to be conscious of is your brand touchpoint.. A touchpoint is anything that represents your brand (including yourself) that a potential client comes into contact with. Research has shown that it usually takes 7-11 touchpoints for a potential customer to be comfortable enough with a brand to buy from it, assuming that all these touchpoints meet the clients expected standard of course. So the importance of having something to hand your potential clients is undeniable, for instance by meeting a client and giving them a brochure or business card with your website address or phone number could provide you with 3 touchpoints instantly.
So as you can see being caught without materials can potentially harm your sales potential, for one you will seem unprepared and secondly you will miss out on 3 touchpoints straight off the bat. It is however important that these touchpoints are memorable and well done, again image is important as potential customers will subconciously judge your materials as they will have judged you.
We are always keen to help businesses and discuss marketing further, our preferred method is over a coffee, but we are just as good over a phone, email or if need be carrier pigeon.
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