Multifaceted Design Solution for RCT Domestic Abuse Services
Background
RCT Domestic Abuse Services is a pivotal organisation in Treorchy, working towards supporting survivors and spreading awareness about domestic abuse. To expand its reach and make resources more accessible, RCT sought Highstreet Media’s expertise to revamp its outreach mediums.
The Challenge
For RCT, the primary concern was to convey its message compassionately, while ensuring that victims and their families could access the necessary information discreetly and efficiently. The challenge for Highstreet Media was to integrate this ethos into all the design elements, creating a cohesive brand image across multiple platforms.
With the increasing dependency on online resources, especially for sensitive subjects like domestic abuse, RCT Domestic Abuse Services realized the pressing need to make their digital front more approachable, informative, and supportive. Highstreet Media was tasked with transforming their web presence to better serve victims and their families.
Flyers
Through the thoughtful placement of elements and strategic distribution, these flyers can serve as a vital tool for those seeking help and support.
Pull Up Banners
Roller banners, in particular, were designed to be easily transportable for various events.
Vinyl Banners
These larger design elements were created for events, workshops, and seminars. They were designed to be both eye-catching and informative.
Pull Up Banners
Highstreet Media’s designs for RCT Domestic Abuse Services successfully combined sensitivity with effective outreach.
Shop Signage
A clear and elegant sign was developed for the storefront, ensuring visibility from a distance.
Posters
These were distributed in areas where potential victims might see them, such as restrooms, clinics, and community centres.
Design Solution for RCT Domestic Abuse
User Safety & Confidentiality:
Highstreet Media incorporated an easy-to-locate “Exit Site” button, allowing users to quickly leave the site if they felt endangered. Ensured that the website would not appear in browsing history or search predictions.
Intuitive and Empathetic Design:
The design utilised calming colours and compassionate language to create a supportive environment. Prioritised accessibility with clear call-to-action buttons, such as “Get Help Now” or “Find Resources.”
Comprehensive Resource Library:
An organized section was designed to house articles, videos, and guides, offering advice, legal information, and support resources. Filters and search functionalities ensured users could easily find what they needed.
Mobile-Responsive:
Recognising that many users might access the site from mobile devices, especially in crisis situations, the website was fully optimised for mobile viewing.
Results:
- After the website’s relaunch, RCT Domestic Abuse Services saw a 90% increase in web traffic.
- Users spent more time on the website, indicative of the comprehensive resources and improved user experience.
- The live chat feature was utilised by a significant number of visitors, highlighting its relevance and utility.
Conclusion:
The digital transformation of RCT Domestic Abuse Services by Highstreet Media underscores the profound impact of thoughtful web design. By combining user safety, accessibility, and resourcefulness, the redesigned website stands as a beacon of hope and support for those in need.
