by LAURA | Jan 15, 2025 | Blog
You’ve probably heard a lot about artificial intelligence (AI) and how it’s changing the world of marketing. But did you know that Google is making a major change to its search engine that could impact how people find your business online? This update, called Search... 
by LAURA | Dec 6, 2024 | Blog
10 Common Marketing Mistakes Small Businesses Make (And How to Avoid Them) Marketing is crucial for small business growth, but it’s easy to fall into traps that waste time, money, and effort. Understanding these common mistakes can help you avoid them and refine your... 
by LAURA | Dec 6, 2024 | Blog
Google Ads: A Beginner’s Guide to How It Works If you’ve ever wondered how businesses appear at the top of Google’s search results, chances are they’re using Google Ads. This powerful platform helps businesses attract potential customers by displaying targeted ads on... 
by LAURA | Dec 6, 2024 | Blog
What is SEO? A Beginner’s Guide to Understanding Search Engine Optimisation SEO, or Search Engine Optimisation, is a set of strategies used to improve how your website ranks on search engines like Google. When someone searches for a product or service you offer, SEO... 
by LAURA | Nov 29, 2024 | Projects, Windows
Alumate – Transforming the Brand of a Leading Aluminium Window and Door Manufacturer The Challenge Alumate wanted to establish a distinctive brand identity that could resonate across their marketing materials and appeal to their nationwide audience. They needed...