get found on google

Having an online presence is an absolute must for companies. In fact, depending on the industry, a company cannot even survive without a well-designed website. Every successful website demands visibility and that visibility comes through search engines namely Google, Yahoo! And Bing through a practice called SEO, a vital component of web design.

SEO (Search engine optimisation) is about getting a website to the top of search engines like Google so that it gets more visitors.

SEO in simple terms is the science of adjusting, developing, and tuning the content and code of a website and promoting that website on other sites throughout the web in ways that increase the chances of one or more of the pages of the website appearing in the search engine results pages (SERPS) in response to a user typing words known as “keywords” into the search box of their search engine (e.g. Google, Bing or Yahoo). The term SEO is usually used when referring to organic SEO but is sometimes also used in a broader sense to encompass Google Ads (PPC) services for which different optimisation techniques are required.

pay per click

Google Ads or Pay-per-click (PPC) advertising is one of the most common forms of advertising on the internet and it is something that you are bound to have seen. Most commonly seen at the top of search engine results pages, companies using PPC advertising as part of their digital marketing strategy accrue advertising costs each time somebody clicks their ad. It is a powerful way to get yourself noticed and drive up traffic.

Every business utilises PPC advertising to meet different campaign goals. Generally speaking, however, PPC is used for increasing traffic and sales, generating leads, and building general brand awareness.

social media